GLOVE was a local short film showcase located in Austin, TX that ran briefly in 2024. I helped with the project mainly by designing the logo and other visual collateral. Although the project didn't go on for very long, I'm very pleased with the look of the collateral I've made for it.
Austin has held a reputation as a center for independent film in addition to its live music scene for decades. As such, it attracts a variety of independent filmmakers and enthusiasts. And as a hot spot for culture and economic growth, there's a demand for the newest and boldest art. We created GLOVE, Genuine Lovers of Visual Entertainment, as a way to bring together creatives and enthusiasts in the scene to share short films and music videos, and we hosted it on the back patio of Progress Coffee & Beer, a local venue a few blocks east of UT Austin's main campus.
A logo, which reads "GLOVE" with a subheading which reads "Genuine Lovers of Visual Entertainment". The text of the logo is drawn in a geometric sans serif and outlined by a border, and in the counter space (middle) of the O is a crescent wedge shape, like the glare of light on a lens. The subhead text is set in an oblique slab serif. The logo is colorful and displays on a light ten background.

Regular size, full color logo on a brand color background

Three small side by side images of the logo pictured above, slightly modified to display at smaller sizes: one displayed in white on a dark green background, one in full color on a white background, and one with no subhead text in dark green on a white background.

Variations of the logo, designed for small display sizes.

Preroll title card — To play at the start of the show

Chloe, the film showcase's host and founder, stands gesturing in front of the GLOVE logo, projected on a screen, outdoors at night.

Logo in action at the show

A logo lockup with laurels and the text "OFFICIAL SELECTION" above the logo and the text "SHORT FILM SHOWCASE (line break) FEBRUARY 2024" below the logo.

Laurels in the brand's gold color

Animated gif showing stages of the design of the laurels pictured above, going from pencil sketch on paper to vectorized object

Process shots of the laurel design

Let me just say this about laurels— they are an interesting design challenge! I remember being very frustrated years ago because I couldn't figure out how to create a set. No matter what I did, they were unbalanced, ugly, and they either took the wrong shape with the right size and number of leaves, or they took the right shape overall with awkward and misshapen leaves. I'm really pleased with the set I've made here, because I finally figured out the relationship between organic and geometric necessary to balance the positive and negative space in a nice looking overall form. Pictured above are my sketches from reference drawings, leading to the wireframe, and finally a set designed to harmonize specially with the visual weight of the GLOVE logo.
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