Progress Coffee + Beer is an Austin, TX cafe and bar, with a couple of locations and likely more to come soon. They operate all day, serving a growing population of young professionals, university students/ staff/ faculty, and old school Austinites. I was commissioned to create a simple calendar of events to help drive business at the downtown location. In addition to a clean design, the client wanted the text for each month to match the company's logotype. We didn't have access to the files for the logo, so I hand-drew the necessary character set for the names of the months. I put the calendar together with a straightforward layout, loosely following the brand identity, and made sure the design was quick and effective.
June's calendar in action!
The client wanted the month names to match the type style of the logo, but without any original logo files or information about the designer, I had to make do, which I didn't mind at all— extrapolating from limited character sets of a typeface is always a lot of fun and provokes me to continue studying the anatomy of letterforms.
Letterforms in pencil, interpreted from the available character set
Final letterforms as simple vector art