Logo refresh + motion design
The Human Complex is a progressive metal band in Colorado. I designed a logo for them early on, and in preparation for a big album release, they asked me to create a new one and handle the design for the album cover with outside artwork.
In our creative brief, we focused on the concept of raw, unprocessed power. We went through a handful of concepts before settling on the “infinity” design. The band wanted to modernize the logo and simplify it for broader application.
I designed the logo by modifying the bold weight of Quasimoda, a typeface designed to hold geometric forms with old-fashioned proportions. I adjusted the letterforms to fit on an implied grid, and brought the C-O ligature out as an identifying mark.
I added motion design to the graphic concept by applying a raster graphics technique of my own invention. I imagined the letterforms being made of some kind of plasma or oscillating energy, and by using blending modes to compress the data of blurred interacting forms, I gave the letterforms their fading effect.
Infinite icon
The album artwork associated with their logo refresh, "God Complex," featuring artwork by another artist and my typography and layout design
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